Check the typography of a text before sending
Before sending, check quotation marks, spaces, punctuation, dashes, special characters and final rendering with a focused typography review.
Typography review works best when the content is already nearly final. It catches mixed characters, odd spacing and imported formatting that drafting attention often ignores.
Use a short checklist rather than a vague final glance.
Table of contents
Check repeated character types
Look at quotes, apostrophes and dashes across the document and separate justified exceptions from accidental mixing. Check names, numbers and technical strings separately. If the content contains names, numbers or technical strings, check those separately before keeping the resulting version.
Review spacing around punctuation
Use the conventions of the language and check how non-breaking spaces behave in the final medium. Compare the result with the original before reusing it. Check names, numbers and technical strings separately. If the content contains names, numbers or technical strings, check those separately before keeping the resulting version.
Inspect capitals and acronyms
Check sentence starts, names, brands and abbreviations rather than assuming automatic capitalisation understands them. Check names, numbers and technical strings separately. If the content contains names, numbers or technical strings, check those separately before keeping the resulting version.
View the exported or pasted result
PDF export, email and CMS rendering can change line breaks or characters, so inspect the actual deliverable. Compare the result with the original before reusing it. Keep the original nearby whenever the change could alter how a passage is read or how several elements relate to one another.
Recheck late edits
A last-minute change can reintroduce a different apostrophe, space or style. Reread at least the changed paragraph. Check names, numbers and technical strings separately. If the content contains names, numbers or technical strings, check those separately before keeping the resulting version.
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